Zynga’s Farmville (and its wildly-popular subsequent offerings) could serve as the ultimate model for using Facebook Social Ads to the max. It’s not enough just to create and pay for the actual Ad, of course – you have to thoroughly research your competition and your market, plan for expansion and publicity, and maximize every advantage sitting waiting for you on Facebook’s powerful social-oriented platform.
You also have to realize that people are finding these type of products not by typing a long-tailed key phrase into Google’s search engine… but by going onto Facebook and waiting to see what Facebook serves up specially suited to their preferences.
Facebook users could go to the application directory, but when it comes to something like a game, 18 Farmville players admitted during a “spot” survey conducted prior to this report being written that they started playing Farmville only one of two ways:
Not one of them said they went out and deliberately looked for a farming game to play. (That’s the difference between your Facebook users and Google searchers.) Okay: We’ve finished with our case study… let’s have a look at Facebook Ads – the good, the bad, and the downright ugly…
You also have to realize that people are finding these type of products not by typing a long-tailed key phrase into Google’s search engine… but by going onto Facebook and waiting to see what Facebook serves up specially suited to their preferences.
Facebook users could go to the application directory, but when it comes to something like a game, 18 Farmville players admitted during a “spot” survey conducted prior to this report being written that they started playing Farmville only one of two ways:
1. They were “invited” by friends to become Farmville neighbors2. They “finally” succumbed to repeated Facebook Ads
Not one of them said they went out and deliberately looked for a farming game to play. (That’s the difference between your Facebook users and Google searchers.) Okay: We’ve finished with our case study… let’s have a look at Facebook Ads – the good, the bad, and the downright ugly…
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