The actual ad creation itself is an incredibly simple, 3-step process.
Facebook virtually walks you through it every step of the way, and even a beginner can quickly get the hang of it: However, it always pays to know how Facebook ads work in the real world, as well as familiarizing yourself with all the factors that affect Facebook Advertising success or failure, so you can plan your Advertising campaign wisely, well in advance.
The basic process runs like this: You either visit Facebook Advertising directly – or click on the “Create an Ad” link that will appear regularly in your Facebook page right-hand sidebar (along with all the other Ads targeted to your preference that you usually see). Once you click on the link, you are taken to this page: You click on each of the 4 tabs in turn (and there are additional links, if you need more in-depth information; as well as – you’ll notice – a “Contact Our Sales Team” link in the bottom bar).
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| http://www.facebook.com/sadacent.point |
It’s so simple that it would be redundant to repeat the whole process here, but it helps to know some additional factors affecting the Ads, as well as tips for producing the best-converting ones. Let’s answer some common (and not-so-common) questions…
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